Influence: The Psychology of Persuasion (Unabridged)

More by Robert B. Cialdini

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  Influence: Science and Practice, ePub, 5th Edition (Unabridged)

  Robert B. Cialdini Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).
  
  Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.
  
  Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

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  Yes!: 50 Scientifically Proven Ways to Be Persuasive (Unabridged)

  Noah J. Goldstein, Steve J. Martin & Robert B. Cialdini Small changes can make a big difference in your powers of persuasion.
  Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.
  
  Based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
  
  Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.
  
  Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
  
  Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
  
  Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

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  Influence: The Psychology of Persuasion (Unabridged)

  Robert B. Cialdini Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.
  
  Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.
  
  You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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  HBR's 10 Must Reads on Communication (Unabridged)

  Harvard Business Review, Robert B. Cialdini, Deborah Tannen & Nick Morgan The best leaders know how to communicate clearly and persuasively. How do you stack up?
  
  If you listen to nothing else on communicating effectively, you should at least hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact - no matter what the situation.
  
  Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: Pitch your brilliant idea - successfully Connect with your audience Establish credibility Inspire others to carry out your vision Adapt to stakeholders' decision-making styles Frame goals around common interests Build consensus and win support

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  Influence: Science and Practice (Unabridged)

  Robert B. Cialdini Narrative writing is combined with scholarly ideas in this examination of the psychology of compliance (i.e. uncovering which factors cause one person to say "yes" to another's request). By combining evidence from two relevant but very different arenas - the realm of controlled research and the working world of influence professionals - this audiobook looks at this issue in terms of six basic principles of psychology (one to a chapter). These principles direct human behavior and are therefore extremely powerful: reciprocation, consistency, social validation, liking, authority, and scarcity.
  
  This is a supplement for courses in introductory psychology, social psychology, management, sales, marketing, and persuasion.

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  HBR's 10 Must Reads for New Managers (Unabridged)

  Harvard Business Review, Linda A. Hill, Herminia Ibarra, Robert B. Cialdini & Daniel Goleman Develop the mindset and presence to successfully manage others for the first time.
  
  If you listen to nothing else on becoming a new manager, listen to these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you transition from being an outstanding individual contributor to a great manager of others.
  
  This book will inspire you to:
  Develop your emotional intelligence Influence your colleagues with the science of persuasion Assess your team and enhance its performance Network effectively to achieve business goals and for personal advancement Navigate relationships with employees, bosses, and peers Get support from above View the big picture in your decision-making Balance your team's work and personal life in a high-intensity workplace

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  Pré-suasion [French Edition] (Unabridged)

  Robert B. Cialdini New York Times et Forbes bestseller ! 25 ans après le best-seller "Influence et manipulation" Robert Cialdini va plus loin avec ce nouveau livre, fruit de ses recherches, sur le pouvoir de persuation qui débute bien avant qu'on ait prononcé le premier mot. Dans ce nouvel ouvrage, fruit de 20 ans de recherches et d'expérimentations sociales et psychologiques, le Dr. Robert Cialdini livre sa méthode révolutionnaire pour influencer et convaincre une personne ou un public. Révolutionnaire, parce qu'elle tient en un mot-clé, néologisme qui résume à merveille son principe : Pré-Suasion, ou comment l'art de la persuasion doit débuter bien avant qu'on ait prononcé le premier mot pour être véritablement efficace. Dans ce livre audio vous : - apprendrez pourquoi il est important de créer un contexte favorable à la discussion afin que votre interlocuteur soit déjà convaincu par le message ou le produit qui sera délivré ensuite. - découvrirez également les techniques pour détourner ou rediriger l'attention, la notion d'association et son importance dans la communication - écouterez nombreux exemples pratiques pour vous permettre d'appliquer cette méthode et devenir expert dans l'art de convaincre. Robert B. Cialdini est Docteur en psychologie sociale et diplômé de l'université de Caroline du Nord et de l'université de Columbia. Il enseigne la psychologie à l'Arizona State University. Il est également l'auteur du best-seller Influence et Manipulation. Original title: "Pre-Suasion: A Revolutionary Way to Influence and Persuade" Copyright © 2016 by Robert Cialdini. INFLUENCE AT WORK www.influenceatwork.com. Translated from English to French by Christophe Billon © 2017 Éditions FIRST, an imprint of Edi8, Paris, France. © 2018 AB Audio Verlag
  
  Please note: This audiobook is in French.